Monday, 28 October 2013

The Benefits of Hosting Others

The Benefits of Hosting Others

guest post by Jo Linsdell

A book tour has long been known as one of the most effective ways of creating a buzz about your book and growing your author brand. With internet you now have the opportunity to do a virtual book tour and reach even more people whilst leaving a virtual footprint that will keep your marketing efforts working for you long after the event is over.

The benefits of doing virtual book tours are numerous: collecting reviews, creating a buzz about your book, increased sales, can help become a best seller, strengthening author brand... the list goes on. What I want to share with you today though is the benefits of hosting.
I recently filmed this video where I talk about the benefits of hosting others.

Do you host others on your site? What other benefits have you noticed from hosting?

Jo Linsdell is a best selling author and illustrator, award winning blogger, and freelance writer. She is also the founder and organiser of the annual online event Promo Day ( Her latest release Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home is now available from Amazon. Find out more about her at her website

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A heartfelt welcome today to Jo who dropped in to Slow and Steady Writers to talk about how to create a buzz for your book. Jo is not only an award-winning writer but an expert marketer as well. 
Best of all, she is a truly nice person, always willing to help others. When it comes to promotion, her halp and advice is invaluable. 

Virtual Book Tours
About the book:

Virtual Book Tours are a great way to create a buzz for a new release or to put life back into an older publication. 
In this book Jo takes you through everything you need to know to be able to set up and carry out a successful virtual book tour. The book is divided into 4 main sections for easy navigation: 
1) What is a Virtual Book Tour? 
2) How to organise your own tour 
3) Promoting a tour 
4) Useful resources.
You'll find it packed with links, tips, and advice to help make your tour a hit.


  1. Jo, I definitely note the high number of page views I get from hosting others talking about their books, or marketing or writing techniques. A win win situation especially as these posts continue to attract attention. Thanks for sharing this with us. Book looks good.

    1. Thanks Annie, both for your comment and for hosting me. I love this blog <3

      A lot of people stop at the "it's a nice gesture", and whilst that's true, there's so many more benefits to hosting others.

    2. looking really quet here but we're having trouble managing the comment boxes. Now you see them, now you don't. Sighs. Thjis is the first time I've managed to access one all day..

    3. Nice post...I definitely believe in hosting guests on my blog, and yes, it IS a nice gesture. I sure don't mind the karma points. But it's also a good tool for pulling in traffic that might not have found you otherwise, building relationships with guests, and even learning from what other people are doing.

      Oh, the comment box works fine for me, and I like the dynamic view! It's sleek, simple, and easy to read.

    4. Rose--thank you so much and so glad you found the comment box. I've been hunting for it since this morning when your post came in to my email. Visited your blogs and am in awe of how you manage to keep them all going. Shared your Nano post on Google+--great ideas there I had not thought about-- and studying your tidies--do I need one. At the minute, it's an obstacle course rather than a kitchen floor. lol

  2. Thanks for your comment Rose. I've been hosting others on my blogs for years and I've learnt so much from them. It's a fun way to network and build relationships too. It's a win for guest, hosts, and readers ;)

  3. Annie, nice job on the site. And, Jo, great information. Hosting authors on their virtual book tours does have lots of benefits. Thanks for sharing.

    1. Thanks, Karen. Still tweaking but so glad you managed to find the comments box. lol. Been hunting for it again all day! Going to take your advice and create a landing page somewhen soon, too.
      Jo's guest post just goes to prove the trend. As always, guest posts treble the number of page views/visitors. And I get to meet and network more.


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