One thing we Slow and Steady Writers have time to do is build ourselves an author platform well in advance of our book's release,
Welcome Jo Linsdell, organiser of Promo Day, to explain how and why to use Live Twitter.
Over to Jo...
Why you need Twitter
Twitter has grown a huge amount since Jack Dorsey (@Jack) sent out the first tweet on 21st March 2006. The micro-blogging site is now considered one of the most popular and powerful social media sites on the web and boasts over 100 million active users across the globe.
This free viral marketing machine is perfect for writers and authors wanting to spread the word about their latest releases. Don't be put off by the 140 character limit. You can do a lot more with the site than you might think.
LIVE interviews (also referred to as tweeterviews or twitterviews) are just one way you can use Twitter to extend your message and reach the masses.
The twitter character limit can also be a good thing as it forces both the interviewer and the interviewee to be clear and concise.
How to Follow Live Twitter
There are various ways you can go about following a LIVE interview:
- Use twitter search to follow a hashtag #
- Use one of the numerous monitoring tools to follow a hashtag e.g. http://www.monitter.com/
- Use one of the sites out there made specifically for LIVE interviews like http://www.tweeterview.com or http://www.tweetchat.com
I prefer to use http://www.tweetchat.com/ for a number of reasons. It's available to everyone and you can easily sign in with your twitter account. Just type in the hashtag you are using (for my current tour it's I4Ttour) and tweetchat will automatically add it each time you tweet. You can see a LIVE stream of everyone using your hashtag and by using the reply button people can see the question you are answering.
How to Advertise your Interview
For the best results you should advertise the interview in advance and send reminders prior to the event. It's also a good idea to let your followers know what you're doing during the event by occasionally tweeting "This is a LIVE twitter interview with @username".
A twitter interview provides with the perfect opportunity to keep the conversation going and to interact with your followers. Plus it gives you material for other features e.g. you can post the transcript to your blog or other social media sites.
More About Jo
Jo Linsdell is a freelance writer living in Rome, Italy. She writes articles for websites, newspapers and magazines. Her books Italian for Tourists and A Guide to Weddings in Italy are currently available from various online bookstores including; www.amazon.com and www.barnesandnoble.com. They can also be found at www.lulu.com/jolinsdell along with her various e-books.
She organises PROMO DAY,an annual online event each May for people in the writing industry.